Level Up Your Directing Game
Get Unstuck, Attract More Work, and Ignite Your Creative Spark Through CTRL
CTRL is a coaching & creative guidance service for commercial directors who feel lost, stuck in a quiet period, or looking to pivot.
We get it: the industry can be tough, and even the best directors hit roadblocks. CTRL is here to help you regain clarity, find your momentum, and take control of your directing career.
Feeling frustrated or in a rut? You’re not the only one. Whether you’re between gigs, struggling to land the next project, or just lost your spark, CTRL offers a fresh, down-to-earth approach to get you moving forward. No corporate jargon or fluffy guru talk – just real talk and practical support.
Feeling Stuck? You’re Not Alone
The CTRL Approach:
Part Work Therapy, Part Clarity Accelerator
Our philosophy blends mindfulness-based techniques with a results-driven plan
• Mindful but Practical: We believe in the power of mindfulness and action. Sessions might include a grounding exercise to get you focused, followed by concrete goal-setting and brainstorming. It’s about aligning your mindset with your next moves.
• No-Bullshit Support: Forget vague motivational speeches. We offer honest, constructive feedback and actionable advice. Think of it as a candid conversation with a friend who also happens to have the tools to get you unstuck.
• Long-Term & Short-Term: Whether you need a quick creative jolt or long-term guidance, we’ve got you. CTRL is both a pick-me-up and a support system you can rely on over time. Do a one-off session for a boost, or engage in a series for ongoing development.
• Your Clarity Accelerator: Walk away from each session with clear next steps and a renewed sense of direction. Our aim isn’t just to make you feel better in the moment, but to equip you with a roadmap and the momentum to follow it.
Testimonials? Don’t just take our word for it here’s what directors in similar shoes have to say about CTRL:
“After a few sessions, I had clear direction and new excitement for my career. I was in a quiet period so taking active steps and setting goals for the year was a breath of fresh air”
– Joris Noordenbos, Commercial Director
These sessions clarified what I truly want from my career, tackled what’s holding me back, and reminded me why I became a director. It was exactly the jolt of hope and energy I needed. Get ready to do the work!
– Ekta Saran, Commercial Director
“It was like talking to a friend who actually had the tools to help. Directing can be lonely so it felt great to have someone push me with my best interests at heart"
– Stephanie Halovanić, Commercial Director
Not sure what your next step is? Take CTRL
Who It’s For (Is CTRL Right for You?)
CTRL is designed for commercial directors at any stage who need a boost. It’s especially helpful if you are:
• Creatively Blocked or Burned Out: Struggling with the industry or feeling uninspired? CTRL will help put you on the right path and rekindle your creativity and passion for the craft
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• In a Lull Between Projects: In a quiet period with few gigs and not sure what to do next? We’ll help you make the most of downtime – from improving your portfolio to planning outreach.
• Looking to Pivot or Refresh Your Brand: Thinking about changing your niche, style, or positioning as a director? We’ll clarify your vision and help reposition your personal brand so it excites you (and attracts the work you want).
• Unsure How to Promote Yourself: If marketing isn’t your forte, don’t worry. We can craft with you a game plan for outreach – whether it’s writing that email to a producer, networking effectively, or leveraging social media to get noticed.
• Needing Feedback on Scripts/Treatments: Got a big pitch coming up? We provide constructive feedback on your treatments, so you can present your ideas in the best possible light.
• Craving Accountability and Clarity: Sometimes you know what you should be doing next, but need a nudge to act. CTRL provides gentle accountability, helping you set realistic goals and actually follow through.
Sound familiar? You’re exactly who we created CTRL for. We’re here to help you navigate these challenges with support and a clear plan.
Ready to level up? Find your plan
Choose the coaching option that fits your needs and budget.
Soft Launch Special: 50% off before easter!
• One-Off Session – £225 £112: A single deep-dive coaching session (approx. 90 minutes) to tackle whatever’s holding you back right now. Ideal for getting a quick clarity boost on a specific issue or decision. You’ll come out with fresh perspective, an action plan, and a renewed drive.
• 3-Session Package – £500 £250 (Most Popular): Three focused sessions to build momentum and address bigger challenges. Perfect if you want to dig into multiple issues or need accountability over a few weeks. We’ll set goals, check in on progress, and adjust your strategy as you go. (Most Popular – a great balance of depth and affordability.)
• Full Coaching Package – £1,050 £525 (Best Value): A comprehensive coaching program for the director who wants full-on support. Spanning several weeks (6 sessions over 2-3 months), we’ll cover everything from honing your brand to planning your next career moves. Includes personalized exercises, follow-up notes, and priority email support between sessions. (Best Value – maximum guidance for the best price.)
• Treatment Audit – £100 £50: A one-off service to audit your treatment or pitch. Send us up to 5 of your treatments and we’ll return them with detailed feedback and practical suggestions. Great for prepping that big pitch or elevating your proposals with a second pair of eyes.
What You’re Really Getting: Tools, Feedback, and a Fresh Perspective.
When you work with CTRL, you’re not just getting a pep talk – you’re getting tangible benefits and takeaways that move you forward. Here’s what’s included in our coaching:
• Personalized 1:1 Coaching: Private, confidential sessions via Zoom or in-person (where available) with an experienced coach who understands the creative industry. It’s your time to vent, brainstorm, and plan in a judgment-free space.
• Action Plan After Each Session: Each session ends with a clear set of next steps. You’ll get a recap and a simple action plan (delivered by email) so you know exactly what to focus on before the next meeting.
• Practical Tools & Exercises: We’ll introduce tailored exercises, worksheets, or techniques to bust through mental blocks and fuel your creativity (from brainstorming prompts to mindfulness techniques you can do on your own).
• Feedback on Your Work: Got a script, treatment, or pitch deck you’re working on? As part of the coaching, we can review your materials and give honest, constructive feedback to help sharpen your message.
• Accountability Check-Ins: For multi-session packages, expect a quick check-in note between sessions – we’ll see how you’re doing with your action items or if any new challenges have popped up. You’re not left hanging.
• Encouragement & Real Talk: Perhaps most importantly, you get a supportive partner who genuinely cares about your progress. We celebrate wins, troubleshoot setbacks, and keep it real with you every step of the way.